top of page
fun facts_cursive.png

​YOU CAN CALL ME A...

  • CALLIGRAPHER

  • ENGRAVER

  • SIGN ARTIST

  • MURALIST

  • LETTERER

  • CHALK CONNOISSEUR

  • ACTIVATION ARTIST

  • FINE A.F. FOILER

  • TATTOO ARTIST

  • PERSONALITY: INFJ

  • SIGN: ☼ LEO, ☽ LEO, ☿ GEMINI

  • VIBE: GROUNDED YET IDEALISTIC

  • AESTHETIC: MODERN MINIMALIST
    MEETS DISCO PARTY

  • LOVE LANGUAGE: ACTIVISM & LAVENDER OAT MILK LATTES

  • HOBBIES: LOVING ON MY DOGS, FINDING THE BEST LOCAL EATERIES, SLOW HIKES, PUZZLES, READING BOOKS

alex-hirsch-lettering-artist-san-diego-calligrapher.jpg
hi im alex shadow.png

I'm a calligrapher specializing in live events, signage, and murals. I believe in treating others with kindness, compassion, and generosity, and I use that philosophy to help you connect with your customers on a personal level.

Prior to owning Signs of Our Lives, I taught little humans for over eight years. I knew if I was going to leave teaching, I needed to figure out a way to connect my years of teaching experience and dedication to service with my creative passions. With this in mind, I found a way to leverage my skills to connect brands with their clients on a personal level and provide memorable personalized experiences that help my clients strengthen their brand and connection to their consumers.

When we work together, you're getting someone who's committed to providing the care and thoughtfulness that you and your clients deserve; building an engaged community around your brand, and ensuring people come back for more.

Many of the brands I work with are well-connected to their values and are committed to curating unique, distinctive, and memorable experiences for their clients through clean and well-designed signage, on-brand and impactful murals, and exciting experiential brand activations.

Those who choose to work with me are often those who believe in diversity, equity, inclusion, and justice. They live and breathe being of service to their community and their clients.

SDVoyager-logo.png

Wanna learn more about Alex's origin story? She shares all about it and more in her feature in SD Voyager! Click above to read more.

Equality-florida-bw-logo-say-gay.png

Alex  fully believes that being a business owner means using your platform to bring light to causes, speak out about issues, and amplify people's voices. In standing with the LGBTQ+ community, she joined Equality Florida in their mission to fight for equal rights for all, regardless of sex, gender, gender expression, or sexual orientation. She raised awareness and funds through creating "Say Gay: Protect Queer Lives" artwork on her window, and on stickers in which proceeds were donated to EF. Click above to see her artwork and message about this cause.

YANAM_logo-you-are-not-alone-murals.png

You Are Not Alone Murals is a public art project that inspires artists to create work in their communities, sparking hope, connection, and conversations about mental health. Alex strongly believes that we are fundamentally connected through our humanity and therefore, never alone.⁠ Community care is incredibly integral to our collective healing, and by painting "you are not alone" on a public-facing electrical box in North Park, San Diego - she hopes to both share and encourage this message within and beyond the San Diego community. Click above for their full artist statement and feature.

aclu_sdic_logo_bw.png

Alex proudly worked with ACLU NextGen SDIC for their Third Annual Fundraiser Defending Liberty’s Legacy: Funding the Fight for Freedom! ACLU NextGen is a group of emerging leaders, community activists and young professionals committed to supporting the work of the ACLU and the fight for individual rights and fundamental freedoms for all. Click above to see a recap of the event.

pppsw logo black.jpg

Alex was one of seventeen artists commissioned for PPPSW's "Bans Off Our Bodies" Series. This project showcased art that exemplified the importance of having the right to bodily autonomy for all people, showed unity against abortion bans, and spotlit the perspectives of artists throughout California. Click above to see her featured work.

artreach_logo.png

ArtReach supports free visual arts education for youth at San Diego County schools and community centers. Alex participated in a Charity Art Auction in which she turned a vinyl record into artwork for purchase.  Proceeds from the auction directly benefits programs for young people that may not otherwise have access to visual arts opportunities. Click above to read more about ArtReach.

scoop-sd-logo_bw.png

Scoop San Diego's motto is perfectly stated: “Do good. Eat ice cream.” Alex donated her services to engrave mini tasting spoons for SSD 2023's Ice Cream Festival, where all proceeds went to San Diego Food Bank, an amazing local organization providing support to those experiencing food insecurity. Each year, Scoop San Diego benefits a different local non-profit, with a mission to support underserved communities in San Diego—and have fun doing it. Click above to see a recap of the event.

& IN CASE IT WASN'T EXTRA SUPER DUPER CLEAR...

Alex %2b Zac Couple Session _Original.JPG

 

I VALUE...

GRATITUDE

HUMOR

GENUINENESS

INCLUSIVITY

COMMUNICATION

BEAUTY

alex-hirsch-planned-parenthood-merch-san-diego-PPPSW.jpg

 

I BELIEVE...

LOVE IS LOVE

BLACK LIVES MATTER

HEALTH CARE IS A RIGHT

COMMUNITY OVER EVERYTHING

SCIENCE IS REAL

DIVERSITY MAKES US STRONGER

WOMENS-MARCH-SAN-DIEGO-SIGNS.JPG
bottom of page