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Bringing Calligraphy to the Grammys with Patrón

The 2026 Grammys, hosting in Downtown Los Angeles, is taking over the internet with celebrity looks, meme-able moments, and iconic speeches from award-recipients. Let's take a minute to throw it back to a few hours before the show, at Downtown LA Proper Hotel, with Patrón, bringing calligraphy personalization to some special guests of the Grammys.


a bottle of Patron tequila engraved with "Grammys 2026" in calligraphy style lettering with gold fill, propped in front of Patron's step-and-repeat

When guests arrived, they were handed tequila-infused chocolates and Patron's signature cocktail "The Golden Record" to sip out of their infamous Patron drink carafes.


Images by Jen Edelson


They were then escorted to get a personalized bottle tag and tequila bottle, foiled and engraved by yours truly.


Image by Jen Edelson


The teal-colored bottle tags with the Patrón bee had their own moment, as they were versatile enough to be added to not just the bottles - but purses, bags, luggage, and more.



Some special guests also got their bottles hand engraved with calligraphy, a gift from the brand to send them on their way to the Grammys show and afterparties.


Images by Jen Edelson


The bottle tag ON the mini Patrón bottles? Chef's kiss. Huge thank you to TEAM for helping with the gold fill on these minis for some extra shine. ✨


Image by Jen Edelson


Gifting moments like these are something that people will commemorate forever, whether it was their first time attending an awards show, or they were there to receive their 11th Grammy. Personalization adds the extra touch of care and luxury that guests crave. It's not just a bottle - it's their bottle.


Calligraphy: Signs of our Lives

Brand: Patrón | Bacardi

Producers: All Terrain | TEAM

Photography: Jen Edelson

Venue: Downtown LA Proper Hotel


Looking to elevate your event with professional calligraphy engraving or foiling I'm based in San Diego, travel to Los Angeles often, and fly beyond state and country lines with my personalization services! Event calligraphy is kinda my specialty, so let’s connect!


I offer calligraphy customization and engraving for:

  • Brand activations and experiences

  • Corporate events

  • VIP dinners and pop ups

  • PR and influencer gifting

  • Customer facing product personalization

  • And more!


xo, Alex

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